Automotive Aftermarket

Leverage Syndigo’s global two-sided network connecting suppliers and receivers – without trade-offs or compromises. Optimize parts management and reduce data errors while maintaining industry compliance.

We work with auto parts suppliers and receivers to get the right parts in the right vehicles – and stay ahead of the changing marketplace. Whether you’re dealing with new manufacturers, vehicles, assemblies, parts, and marketplaces, or fitment and coverage information, Syndigo has the solution for you to maintain data integrity and compliance. And automotive aftermarket suppliers can send applications and product information together, wherever the data needs to go.

Tailored MDM Experience

Leverage a proven, future-proof, and infinitely scalable platform as a single, uniform source of trustable data for your products, suppliers, vendors, customers, and other domains.

Data Transformations

Import your data, images, and even 360º spins once, then transform them to meet receiver requirements.

Standards Compliance

Instantly validate your data against the industry standards you deal with, like aces, pies and GDSN.

Always Live

Get real-time, continuous validations against aca and gs1 databases.

Smart Distribution

Schedule and automate custom files to deliver exactly to receiver preferences.

Why do you need this?

Distributing data is tedious and time-consuming. And we’ve all felt the pain of inefficient workflows and redundant work across multiple systems. Syndigo helps you control these rapidly changing and complex processes for you, so you can automate both your file creation and distribution. You’ll never have to touch another ACES or PIES file.

The Connected Aftermarket

The Connected Aftermarket Syndigo’s Automotive Aftermarket solution is built specifically for this segment with more than industry best practices—we have analytics and reporting specific to your industry baked in. And we can connect your system to populating the engineering, logistics, and marketing data your receivers need.

Syndigo Helps

Tailored Experiences for all Areas of Retail Expertise

With Syndigo you can leverage a leading MDM solution for all your enterprise data across products, suppliers, vendors, customers, and other domains. And we’re a business-friendly option that provides greater speed-to-value as your content needs grow. This frees you up to focus on your business decisions and deliver the best customer experience to your buyers.

Learn more about Syndigo’s Master Data Management capabilities.

Real-time Data Quality Validations

Not only do we keep up with your industry standards, but we also validate your data in real-time against customizable spelling and grammar dictionaries. This means you can efficiently publish clean, consistent data that meets your receiver requirements.

Learn more about Syndigo’s Reporting & Metrics capabilities.

Control Your Brand

With Syndigo, you can save time, ensure consistency and control your brand in-store, online and beyond. Save time, ensure consistency and control your brand in-store, online and beyond.

Syndigo Memberships

Ready to Learn More?

Syndigo is the global leader for validated core and enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,750+ retailers, distributors and trading partners, including over 12,000+ manufacturer and suppliers.


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Hear From Our Clients

Greg Palese
Most online data aggregators push requirements out from distribution/retail without concern for the downstream affects on manufacturers. Syndigo is always cognizant of how changes affect vendors and works with them to manage the process.
Greg Palese
VP of Marketing, Klein Tools
Christian Beckers
Syndigo has a broad view on the markets, on the trends, on how other multinational brands like us are handing this so they can bring in lessons learned and best practices on how we can really achieve our vision.
Christian Beckers
Global Digital Program Lead, PXM
Trond Aske, CIO, BAMA Gruppen AS
Since implementing Syndigo, we have eliminated data inconsistencies by leveraging rules and artificial intelligence,” Trond said. “In addition, while hours spent by our teams on data manipulation tasks have been reduced by 60%, BAMA can introduce new products to the market 70% faster than before. We are extremely satisfied, and we are looking to see what else we can achieve with Syndigo’s flexible, yet robust and future-proof solution.
Trond Vidar Aske
Anne-Laure Portrait
Syndigo is a tool that enables us to optimize data recording and control. The quality of product data and supplier data is essential to our good operation. It also makes it possible to provide the documents or images required for everyone’s work without burdening our information systems architecture.
Anne-Laure Portrait
Referential Manager
Moncef Gharbi

Hear From Our Clients

Stora Enso, a leading renewable materials company, successfully implemented Syndigo MDM’s CX360 offering, gaining valuable insights of customers and suppliers. The integration with Dun & Bradstreet improved data validation and reconciliation. The implementation of the MVP resulted in enriched data blocks, reduced data inconsistency and visually appealing representation of corporate hierarchies.
Moncef Gharbi
Director, Finance Excellence
Things like hotspots, things like product tours, new carousels, below the fold experiences, videos…it just makes the whole experience of buying something online that much more reassuring, and you feel confident you’re getting the product you want.
Courtney Cheevers
Digital Content Specialist
I’m a big fan of Syndigo’s UX, it’s powerful and intuitive. We have also had great internal support from the Syndigo team, I appreciate that our feedback on certain things has been solicited and overall, it’s been positive.
Holly Pitel
Digital Shelf Analyst
Selecting Syndigo with its future proof PIM, eliminated the risk of a disruptive and costly upgrade later.
Alex Ives
Head of Business & Enterprise Architecture
We’ve chosen to use Syndigo (formerly Riversand) PIM as the backbone of our product information, serving different custom-built tools with structured product information. With Syndigo PIM, we’ve removed data inconsistencies and can introduce new products in a structured way with workflows that fit our needs.
Peter Kjellman
Product Manager for Internal Tools

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